TPSpeeps! This one is for you if you: enjoy looking or feeling beautiful, use beauty products of any kind, live a clean lifestyle, are looking to begin using clean products, have no idea what clean beauty is, are skeptical about clean beauty, or just plain love beauty. My sisters and I would like to introduce you to Credo, which I believe means “I believe” in Latin. No. For real. Credo translates to “I believe” in Latin. And today, Credo Beauty opens its doors in the beautiful city of Chicago! Our home town!
They planted their Chicago roots in one of the hottest neighborhoods, Bucktown, which was a smart move, in my opinion, because Bucktown happens to be my favorite neighborhood in the city. It is easily accessible, parking isn’t a nightmare and traffic doesn’t suck like most parts of the city. Its filled with great boutique shopping, restaurants and bars and the people aren’t half-bad either. In addition to their newest location here in Chicago, there are boutiques in LA, San Fran, NYC and Brooklyn. As you can see, Credo digs into the dirt of world-class/cosmopolitan cities where they know lovely humans like us will take a liking to them and their mission. What exactly is Credo and why should you care? Here is a little ditty from Credo’s website that will best explain why Credo is a cool-ass beauty house and what it is that makes them different from the rest:
“In an increasingly toxic world, there are many exposures beyond our control. Skin care and cosmetics should not be one of them. We’re creating a destination where you know you don’t have to read labels because we’ve done it for you.Our brands go through a rigorous screening process to ensure they are beautiful, effective and safe. All the brands we carry must pass our screening process proving they only use safe ingredients (nothing harmful or toxic) that have a function – and a purpose – and nothing added; no unknowns, no secrets.The result is accessibility to brands that meet our high performance standard without compromising your health, created by passionate like-minded individuals. We created a place to shop that is current, fun and credible without feeling that one has to compromise style for substance.”
Anyone that knows me or follows me is aware of my insatiable appetite for beauty products (especially, but not limited to, cosmetics and skin care). I have a lot of products and I know a lot about the whole industry. Just a little history about me, I went to cosmetology school when I was 19 and continued to work in the beauty industry for years as a makeup artist and skin care specialist. I have continued to maintain my status as a beauty expert through the years by being a product-obsessed makeup-lover and dedicated consumer of beauty products of all types. I don’t discriminate. I know my shit. One aspect of the beauty industry I am unfamiliar with, and just recently growing curious about, is clean beauty: skin care and cosmetics that are filled with everything good and nothing bad, beauty with good conscious. I have never been one of those people who gave a damn about what I put on my skin as long as it looked, felt and smelled good and worked. If a product worked, I didn’t care what was in it and I know I am far from being alone here. But, when push comes to shove, we can’t argue the fact that it is important to know what we are putting on our bodies because what we put on our bodies goes into our bodies.
So, when we were invited to host a little party at Credo Chicago, we jumped at the chance. Chicago is our home, beauty is my game, we are known to host really frigging fun and informative parties, and all three of us have an open ear and mind when it comes to clean beauty for good reason.
Our mom has a rare and progressive form of dementia and we hope and believe that living a cleaner life will assist us in living a life free from her disease. What is the correlation there? There is a lot. I am no expert on the topic (like, at all), but I do know that scientific research has led to the discovery that aluminum buildup is one of the common denominators in the brains of people suffering from dementia, so, we think it is a good idea to avoid that metal when we can. My sisters are way better than I am when it comes to this but I do try to be aware and knowledgeable because knowledge is power. And, for your information, aluminum is found in almost every beauty product on the planet. It is used as a thickening agent, antiperspirant (more to come on this bitch), and is basically the ingredient that keeps your lipstick from bleeding (among other things). Here’s the truth, we ingest way more aluminum in the foods we eat (because aluminum is found in soil) than in our beauty products but a lot of people opt to avoid it in beauty which is very understandable and respectable. That’s a little bit about why were the perfect trio to welcome Credo to Chicago.
Ok, so about our Credo Event. We invited 18 lucky girls to experience Credo Beauty’s newest location firsthand, before anyone else in Chicago got the chance. As if that wasn’t awesome enough, we were treated to a master class taught by the beautiful Miss Jocelyn, a skin care expert with Dr. GoldfadenMD skincare, one of Credo’s chosen lines. Oh, and just so you know, the beautiful girls of Credo kept filling our cups with my favorite rosé, Whispering Angel. They sure know how to make their way into my heart and the hearts of basically all women. Skincare, makeup and rosé? Yes. Please. Every girl had their own personal station set up with a little army of products and tools to conduct their own facial, which was instructed step-by-step by Jocelyn who explained everything we needed to know about the line/skin care from its effective ingredients to what each girl needed individually to achieve beautiful glowing skin. I was amazed and utterly flabbergasted to find out how many people do not have a regular skin care regimen. It was then that I realized how awesome it was to have gotten these girls together for a night at Credo. Taking care of our skin is MAJORLY important for a million reasons so being able to give these girls the gift of knowledge about skin care and teach them how to use products was a gift to me. We had giveaways which ended up being hilarious because I hand picked the top 5 broads who needed the retail-sized product the most, due to their thirsty skin (aka dehydrated AF). After the master class, we got the chance to ask questions, walk around and get to know some of the other clean lines shelved at Credo and learn more about clean beauty and what makes it a necessity.
A couple of brilliant points were made at our event at Credo Beauty that I want to share with you. Clean deodorant. It is especially important for us ladies (who shave our pits) to use a natural, aluminum-free clean deodorant. Why? Because we shave our underarms and then immediately smear deodorant over our freshly-shaved skin (open pores people). Whatever we are putting on there is being majorly absorbed and you already read what I wrote about aluminum. Credo houses a plethora of deodorants that will work on armpits of all kinds. Worth a shot to hit up the boutique and check them out. You will be surprised to see how many brands exist that aren’t found at other retailers. We are talking high-end, clean beauty here, people. Also, for anyone looking to adopt a clean beauty regimen, it was the advice of the girls at Credo to start with body care, not face. It is an easier transition for people and seeing that our bodies make up 90% of our skin, humans would be doing their body great by starting there.
My hope is that, by reading this, you have gained some knowledge about clean beauty and a desire to see what Credo Beauty is for yourself. I am a die-hard beauty fanatic and I have my favorite products that I refuse to part with, aluminum or not, but to know there are alternatives and to be able to incorporate clean beauty into my life in areas that have room is exciting for me and feels good. And lastly, I am a snob especially in the world of beauty. I like being able to walk into a boutique that is sexy and stocked from top to bottom with high-end, beautifully packaged beauty products. Whole Foods and the little shop across the street from me don’t cut it so I finally feel like bitches like me have a place that tickles my fancy to discover clean beauty.